My name is Margrit Geiger, I was born in Milan, as soon as I was born I went to live in Saudi Arabia. I lived in Ryhad for almost six years but afterwards because of my dads job me and my family kept on moving. The main cityís where we stead where Paris, London and Milan. At the age of twelve we moved permanently in Milan where I attended the international English school, S.J.H.S. Once I finished year nine my parents moved me in an Italian school call Fondazione Sacro Cuore and there I attended five years of high school specialised in art and architecture. During my years in high school I was very lucky because my parents made my travel al lot to learn new cultures and to see the world. During my numerus travels I attended different studies, such as photography classes, art classe and in one of my visits to London I found my passion for fashion. I attended a few of the short courses of Central Saint Martins were I learned so much. Therefor once I entered the world of the fashion industry I did not want to do anything else. So meanwhile I was finishing high school I stared to attend a high goldsmith school. When I finally finished all my studies I realised I wanted to became model maker so I decided that NABA could be the right start to make my dreams come true. Once I finish NABA I intend to go and do a Master at the Istituto Secoli of Milan so I can finish my studies.
My final project is very simple, I decided to create something that goes beyond the concept of gender. The final idea was to create a collection that is not for men or for women because it goes pass the concept of gender. I created a collection that we can define as genderless, I took all the concept that the society has always given to the male and female wardrobe and I undressed of the social conventions. Creating a new kind of wardrobe, the people that dress my collection can not be identified in a specific gendered. The reason why I tried to creare something so original comes from my personal belief that our social conventions are stopping us as individuals in achieving whatever we desire. People are scared to go against their cultures and beliefs because they are scared of being excluded, that is why I tried to create something of different and original.
'' Starting from my personal studies of the female figure and the restrictions that have been imposed on her during the centuries, I tried to overturn and break the social conventions imposed on the female figure. This process gave life to a collection for men and women. Giving the opportunity to men to understand what it means to be a woman and therefore '' entering her shoes ''.
This is a no gender collection that is way its named S/HE.
The collection comes to life through the overall "planet dresses" theme and later branched out to the concept of cleaning the world. Reflecting on daily life, it is women who have always been concerned with keeping the world around us clean. With 1968, women free themselves, emancipate themselves and begin to break the social conventions that have always linked them to their home. To break these social conventions are also Queen with "I Want To Break Free", who tackle this theme in an ironic way through the Youtube video, where all the members of the band are dressed as women and do the cleaning. The idea is to let the man in the shoes of the woman, because the modern woman no longer has the need to stay at home to take care of the housework, but also the man can do it. So the man enters the world of the woman and her daily life.
Domenico De Lorenzo
Iím Domenico De Lorenzo, I am from a small town in Calabria, but I live in Milan. My passion for fashion comes from the desire to express my freedom and my spontaneity, telling stories and being able to enhance every form of beauty, through the characters I can create, poised between reality and fantasy, I think it is a manifestation of my voice. This project, called "S / HE", speaks of the breaking of all social conventions, which have always linked women to having lower roles in society than men. My idea of ??communication was born from a specific element: the Wassilly chair by Mies Van Der Rohe, symbol of the minimalist aesthetic of the designer Margrit Geiger, based on the search for perfection, which is reached by learning to remove, rediscovering the essence of what's this. Around nothing, only an infinite expanse of white and red. I decided to reverse the roles. To let the man in the shoes of the woman, dressing the garments with a feminine silhouette to a man with androgenic features. A strong contrast, which breaks all forms of stereotyped aesthetics, in so much rationality.