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Weiren Theo

Weiren Theo grew up in Indonesia, and is based in Milan, Italy.
His inspiration comes from rooted culture and random objects. He enjoys Kpop and takes plenty visual inspiration from it.
Showcasing strong patternmaking, tailoring, draping, knitwear through his garments both in Womenswear and Menswear, with a mind for both aesthetical and technical design.
The designer believes in constant development in order to deliver a product that holds contemporary and innovative silhouettes, materials and construction.

theoweiren@gmail.com

@weirentheo / @leanderwei.official

SARONG SUNRISE

A modern interpretation of masculinity by creating thought-provoking silhouettes through a conscious cross-pollination between Indonesian Sarong with Contemporary Menswear.

As an upcoming, young brand that takes the matter of sustainability to heart, throughout the collection materials are sourced from Italian Manufacturers, that are only deadstock fabrics and yarns. Sponsored materials from Thermore S.p.a, Lineapiu S.p.a, as well as, collaborating with traditional Indonesian artists and craftsmen in order to preserve traditional arts and culture.

Looking back at the Past to reimagine the Future through an approach of re-examination and re-thinking, challenging that fashion is and how it can be improved, tied to an innate curiosity for the search of “newness”.

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SARONG SUNRISE is a collection that since its very beginning, felt extremely close to the heart and identity of the designer: a dichotomy of both Europe and Asia, Indonesia to be specific. Which is why one of the protagonists, in regards to colors, print and texture, is the traditional Indonesian Sarong: a piece that happens to be genderfluid, and therefore extremely versatile. The branding, the communication strategy and the image curation, - just like the name “SUNRISE”- aim to bring light to it, giving it a more contemporary allure and a sense of independence and emancipation within a current set of aesthetics. Bending the rules of tradition in a way that carefully juxtaposes both masculine and feminine energies. As much so as the styling that has been meticulously envisioned to embrace the traditional essence, yet offering a sophisticated lens of interpretation, through which to integrate it into contemporaneity.

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Intissar Bouhi

Born and raised in Torino, I found my vision, calling and self-identity in the U.S. while pursuing Visual Arts at UCLA. Being able to experiment with paint, clay and all kinds of materials, was a medium that reminded me of how I used to manipulate clothes and fabric scraps on little dolls when I was just a child. Which is what pushed me to move back to Italy and pursue Styling & Communication, a field in which both of my worlds -the Italian and American one- continuously intertwine and reflect each other. Apart from working freelance as Consultant and Project Manager for brands and individual clients, I have been able to experience many facades of the fashion industry with projects ranging from editorials with Féroce Magazine to fashion videos with L’Officiel Italia, and backstage for Sunnei and Vìen Atelier, to name a few.

itsintib@gmail.com

@itsintib - @intissarvittoriabouhi