Persona is a brand without rules or limits, it is for everyone. Inspired by activewear, it is meant to enhance the beauty of whoever wears it and wants to feel comfortable in his own skin. After the difficult time we have been living, we all deserve to feel good. The brand wants to dress the body no matter what it looks like: shape, size, gender and features are not relevant. What matters is the soul, the actual persona inside each one of us. Much inspiration came from a study of the human body perceived as something which moves, is created by lines and is in contact with nature. The brand also has at heart the theme of sustainability as it is a knitwear brand. Our love for the planet should grow everyday and we must take care of it in any way possible. Once we embrace who we are, we become free.
Benedetta De Nardis Di Prata
My name is Benedetta de Nardis, I am 21 years old and I come from Turin. Since I was a child, I have always been very creative: I loved to draw, create things manually, invent stories. Later on, I discovered the world of fashion, which lightened a passion in me I did not know I had. I read a lot of magazines, cutting pages of the outfits I loved and pasting them on my drawer. I also helped my family members or friends getting dressed. I love fashion because it is constantly changing, as it is in need of constant creativity and innovation: it never stays the same.