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MODERN FOURTH ESTATE

Started with an inspiration based on a vibe:
I wanted something that would recall the land i grew up in. In Puglia, more precisely in the Gargano zone, the flat fields of grains paint the landscape of dark yellow. Olive trees as far as the eye can see, rounded slopes, outcropping rocks, the soil cracked by the sun, Chianche and small white villages that challenge the sea, sand and rocks, sunny squares and the rough and thorny vegetation are only few of the things i wanted to include in my references research.
Considering my home-land a “ground-working” kind of environment, i decided to start analyzing the tertiary sector clothing of the Pugliese countryside. I started seeking for something related to the work-wear in the roughest of the appeals, something that could be linked in the mass culture and common to all the people. Meltin’ Pot was one of the first brand i discovered in the Pugliese industrial production and from an international point of view, Carhartt, among plenty of other brands, hit my mind. I loved the stiffness of the Drills and the raw texture of the Canvas.
From this point i decided i wanted to research how the Clothing developed in my land and more in general, how the work wear kind of clothing could be contaminated with a more avant-garde genderless style.
From this point i started seeking for the social and anthropological events that the young generations, grown in the south Italian countryside, were experiencing from the 80’s and how that was related to the local culture. In fact, from the late 80’s, the south of Italy experienced a significant loss of young man and women that moved from the small town in the middle of the lands to the modern and industrialized North Italy. The “INDUSTRIALIZATION OF THE NEW GENERATION “was a key point to me. The Pugliese writer Mario Desiati wrote a new book named “SPATRIATI”, which is inspiring some of the graphics in the collection. The plot is about two young people, Claudia and Francesco, who can barely stand to remain in the small town of Martina Franca and “escape” for new experiences in the big metropolis of Europe.
In Berlin, the two protagonists will experiment their sexuality and live new experiences, opening their minds and discovering unknown inner traits of their personality. In his publishing House “Fandango”, the writer dedicated the book and an editorial series to ANDREA PAZIENZA, the most eclectic graphic novelist in Italy. Andrea Pazienza is a Graphic novelist, Designer and Satiric Artist of the 80’s from San Severo (FG), the city i grew up in Puglia. I considered his work relevant for the research due to the political and social Satire linked to the young generations in Italy, giving them a voice through Comics and Art. He moved in Bologna, as many other young man and women, to work on his career and started collaborating with WP: a multi brand distributor (one of the first company that introduced the Streetwear to the Italian Market) that mixed the out and in-door clothing, selecting products for their technology and high quality materials.
Over the decades, WP has sponsored countless events, promoting individual artists. The company’s advertising and promoting approach to Art is characterized by the relations with creatives from various disciplines such as Comics, Photography and modern Art. In the meantime, the Bolognese artistic scene of the 80’s was becoming more and more impactful due to the transition from counterculture to mainstream, A.G.O. and Valvoline were collectives of Artists who took part into this movement and WP involved them (including Pazienza) to create the graphics and ADV for the catalogue and look books of the latest collections. MASSIMO OSTI, Designer and founder of C.P. company and STONE ISLAND, then involved Andrea Pazienza in one of his latest project for the redesign of the work wear suits for the VOLVO Italian factories.

MODERNO IV STATO was born as a NO GENDER/Fall Winter collection in order to allow every human to identify itself in each pieces. The masculine rough textures are mixed with skirts and goatee, the Taylored volumes are contaminated with Sports-wear ones and layering to give a “playful” kind of logic to the pieces. The graphics, taken from Andrea Pazienza Art-works, were re-elaborated by me in a more contemporary appeal and the inspo from Puglia is mixed with the concept of “industrialization of the new generations from the Italian South to the North” and it is grounded on Art pieces such as the book SPATRIATI, from Mario Desiati. The collection is based on the contamination between the Avant-garde Art, that was born during the late 80s, and clothes that are styled in order to mess up with the standard rules of Fashion-construction. It can be defined as the final sum up of whatever good or bad could happen when a creative mind, that was born and raised in a CAGE and adapted to its walls, spread its vision and escape towards inclusive environments.

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Francesco Pio Morelli

I’m Francesco Morelli, I’m 22 years old and I was born and raised in San Severo, a small town in the south of the Italy, Puglia. I started my Artistic path when I was 7 years old and my parents noticed I had specific capabilities in drawing and creativity. Until high school time my only interest was for Science though, I was very curious and discovering new worlds, invisible to the eyes, on a Microscope was very interesting to me. That is one of the main reasons I decided to undertake a Scientific school. I had parallel interests in History of Modern Art but I didn’t believe in that world enough and I made up my mind with science until the beginning of High School, when I realized the Image and creative subjects was the right path for me (also because my Dyslexia did not help at all with scientific subjects). Over the time I got to know the History of Andy Warhol and he’s background increased inside me an interest into the Fashion and communication world. From that point I gave the Fashion illustration a chance and in that moment I realized Fashion Design would have been my future.

framorelli01@gmail.com

@francesco_morelli__

The inspiration behind Modern Fourth Estate has its roots in the hometown of designer Francesco Morelli:
 Puglia, more precisely in the Gargano zone, the flat fields of grains paint the landscape of dark yellow. Olive trees as far as the eye can see, rounded slopes, outcropping rocks, the soil cracked by the sun, Chianche and small white villages that challenge the sea, sand and rocks, sunny squares and the rough and thorny vegetation are only few of the things included in his research.
Considering the home-land a “ground-working” kind of environment, He decided to start analyzing the tertiary sector clothing of the Pugliese countryside. Seeking for something related to the work-wear in the roughest of the appeals, something that could be linked in the mass culture and common to all the people.
From this point he researched how the Clothing developed in his land and more in general, how the work wear kind of clothing could be contaminated with a more avant-garde genderless style. A big influence was the social and anthropological events that the young generations, grown in the south Italian coun- tryside, were experiencing from the 80’s and how that was related to the local culture. In fact, from the late 80’s, the south of Italy experienced a significant loss of young man and women that moved from the small town in the middle of the lands to the modern and industrialized North Italy. The “INDUSTRIALIZATION OF THE NEW GENERATION “was a key point. The Pugliese writer Mario Desiati wrote a new book named “SPATRIATI”, which is inspiring some of the graphics in the collection. The plot is about two young people, Claudia and Francesco, who can barely stand to remain in the small town of Martina Franca and “escape” for new experiences in the big metropolis of Europe. In Berlin, the two protagonists will experiment their sexuality and live new experiences, opening their minds and discovering unknown inner traits of their personality. In his publishing House “Fandango”, the writer dedicated the book and an editorial series to ANDREA PAZIENZA, the most eclectic graphic novelist in Italy.
Andrea Pazienza is a Graphic novelist, Designer and Satiric Artist of the 80’s from San Severo (FG), in Puglia. his work is relevant for the research due to the political and social Satire linked to the young generations in Italy, giving them a voice through Comics and Art.

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