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Martina Neroni

I grew up in my mother's tailoring workshop and this was the starting point of the creative process that led me to develop this collection. From an early age they were educated to repair and reuse a garment rather than buying a new low quality one. So I thought: what could be more sustainable than a garment so resistant that it can accompany you throughout your life? So I started researching how a garment can last over time and through a study on the movement and on the points most at risk of breaking a garment, I went to work on these in such a way that they became more resistant, through materials and repairs suitable for reinforce a garment and extend its life.

martinaneroni0@gmail.com

https://www.instagram.com/martina.neroni

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Consumers were once promised of lasting products, and longevity was one of the most advertised characteristics. Today the world is going in another direction and there is a widespread feeling that modernity has not led to an extension of the life of the products. On the contrary, they seem "programmed" for shorter life cycles. The crack is a decidedly anti-modern concept and if an object gets damaged it is thrown away.
Thanks to a study on movement and the identification of the points most at risk of breaking a garment, the men's collection presents basic garments, which are never missing in the wardrobe, and has as its mission that of re-educating people to repair a product rather than throwing it away, using repair methods and reinforcements, both functional and aesthetic, in an evident way, thus being able to better strengthen the breaking points (thanks also to the use of bright colors) and to give the garment not only greater durability, but also originality, making repairs its strong point.

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